Having a Plan

When a task is presented, I am one of those people who can't function until I have at least two lists (okay maybe more than two) outlining everything that needs to happen.

So the task for this week: Ready yourself to create an entire marketing strategy.
End result: Four lists and a plan of action.

After a frenzied morning spent trying to pull together a plant of act for a marketing strategy, I had to share my plan for my plan because I can't lie when all was said and done I felt pretty good about it!

1. Discuss Company
2. Establish Goals
1. Scale
2. Timeline
3. Budget
3. Understand Strategic Elements
1. Branding strategy

i. Frame of reference

ii. Points of parity

iii. Points of difference

iv. Purpose

v. Promise

vi. Proof

vii. Personality

viii. Core identity

ix. Extended identity

x. Brand promise

xi. Positioning statement

xii. Brand personality

2. Marketing strategy

i. Unique selling position

ii. Target market

iii. Benefits of services

iv. Positioning

v. Marketing methods

4. Marketing Strategy Developed & Presented
   
5. Branding Concept Developed & Presented
   
1. Name
2. Logo
3. Brand promise
4. Overall concept for corporate materials
6. Confirm Target Market
7. New Company’s Goals (Short-Term & Long-Term) Confirmed
   
1. Buzz creation
2. Increase awareness
3. Drive trial
4. Educate
5. Improve image
6. Drive loyalty
7. Build credibility
8. Develop Promotional Methods (based on desired results)
9. Develop Marketing Plan (how we are going to get the desired results)
   
10. Implementation of Marketing Strategy