I don't know how I lived without . . . yes I am now one of those people, a smart phone user. I finally got an iPhone this past weekend and have been glued to it ever since (I am listening to Pandora, right now). So after a year of researching, discussing, and promoting QR codes, I can finally read them and I must say I am now a devotee.
You know QR codes, those funny looking black and white patterned boxes that seem to be popping up all over the place. Well just download a reader, scan with your phone and bam you are off to wherever the creator wants to take you.
Flottman has been placing QR codes on our newsletter. Snap a pic and it will take you to your sale representative's contact information. A pretty basic use. We generate the QR codes for free at Delivr.
Now that I am a devotee, I am dying to try something little more involved.
For our next direct mail campaign, I plan on linking QR codes to personalized URLs (pURLs). We routinely use pURLs as part of our direct mail pieces. We send out postcards and emails urging the recipient to log on to their personalized website and complete a brief survey. If they do they are entered to win something really cool (an iPad was our last giveaway). The recipient types their pURL into the browser and is taken to a website customized to them. It is as easy as that. Not only is there novelty in the custom website, but it allows us to track who is logging on and submitting information. For our next campaign, I am going to up the ante and tie QR codes to this process. In additional to creating a pURL for each recipient I will generate a unique QR code for each recipient so they can chose how they want to log on. The QR code will make it even easier to participate. If they they choose to use the QR code, it will take them to mobile version of their custom site and I will still know who is logging on.
Don't you love technology? These are only two ways to use QR codes, just think of all the possibilities . . .
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