I wish I had thought of that (& how I would have done it if I had)!

This week Nicole, one of our graphic designers and I finally created our "Inspire Library," a binder chock-full of printed projects we've done and projects we wish we'd done. All to help us kick-start the creative process for the next challenge that comes our way.

One piece that I knew was a keeper the minute I saw it in my mailbox was this piece from American Express.




Now the last thing I need is another credit card, but I almost broke down when I saw this offer.

So clever, I wish I had though of that! Almost as soon as that thought crossed my mind, the marketer and printed in me started to think about how I would have done it, if I had thought of it!

The one thing I thought it was screaming for was some personalization! I would have been really impressed if it was my name on that baggage tag, a small addition, but impressive nonetheless, suddenly I am not feeling just like a credit score.

Lets take it a step further what if there were a few variations of this piece. I know the Amex is tied to Delta Skymiles and hence the suitcase. But you know what, I don't fly that much so not a free checked bag isn't that big of a draw for me (though I might fly more if I had Skymiles to use!). I know there are all sorts of great rewards you can get with your Amex points, so what if the mail piece appealed to me and my purchases. I know Amex can find out what purchases I make the most with my credit card, so why not appeal to what I buy the most? For me and probably plenty of other people, a grocery bag or gas pump or shopping bag full of clothes would have appealed to me even more. Yes the creative would be a little different, but there is definitely a creative way to depict all of those. All of sudden it is like Amex is speaking right to me, they know my name, they know what I want and even more importantly they can give me what I want. How can I live without an American Express card?

A beautiful piece I wish I had done and some great inspiration for the next piece I do!